How Mercedes-Benz Is Losing Its Prestige Image

Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.
Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
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How Mercedes-Benz Is Losing Its Prestige Image


  1. StellarJones


    Uur geleden

    Its perceived prestige. Most 'premium' tech are readily available in korean and japanese cars

  2. FepXBL


    Uur geleden

    Comment section more reliable than cnbc

  3. L3t Me

    L3t Me

    Uur geleden

    True, alot dont buy them like they use too expensive to fix. All euros are losing the luster. More are buying Japanese or American. Also Chinese . if China create a luxury brand with. Luxury features . I think it will change the car world. I prefer lincoln and the American brands .

  4. Tomasnok


    2 uur geleden

    They put ecm at hottest parts of the engine and transmission. Lost Both at 40k

  5. Sola Soul

    Sola Soul

    2 uur geleden

    Always would love it when I can afford it

  6. jeffery Yoder

    jeffery Yoder

    3 uur geleden

    Owned a 2003 C320 and it never went once between services without being towed or driven to the MB dealership! A mechanic pulled me to the side and said, "You may want to get rid of it". And I basically gave it away on a trade in for a Honda Fit!

  7. megakamil777


    4 uur geleden

    Engeenering of money pit hole😅

  8. John Smith

    John Smith

    5 uur geleden

    If the Mercedes emblem fell off the front grill it looks like a KIA.

    • jeffery Yoder

      jeffery Yoder

      3 uur geleden

      Don't insult KIA so much!

  9. Steve Mawer

    Steve Mawer

    6 uur geleden

    Aspirational brand? Who aspires to be a German taxi driver ....

  10. Lew Rodd

    Lew Rodd

    6 uur geleden

    Who are you trying to kid?

  11. Nafras 25

    Nafras 25

    8 uur geleden

    Every time i came across this channel something or someone is losing something. I mean, why? How??

  12. PROJETO 1


    8 uur geleden

    Electric Cars Are Scam. Individual transportation is intrinsically unefficient and anti-economical.

  13. Hen zo

    Hen zo

    8 uur geleden

    BMW making better cars than Mercedes

  14. 123Miroslav


    8 uur geleden

    There will always be just one king. We have a saying "Mercedes is Mercedes and all others are just cars" .

    • jeffery Yoder

      jeffery Yoder

      3 uur geleden

      Yes, And all other cars get you from point A ------> B without you having to push it!

  15. Gul Dukat

    Gul Dukat

    9 uur geleden

    they started losing prestige once cars were no longer made in germany but in china. material quality is not the same, qa is just flat out bad. you get a subpar product commanding premium price

  16. John B

    John B

    9 uur geleden

    In their pursuit to captivate the Chinese market MB, BMW, and other brands have lost their design appeal. In this case Teutonic looks. Current MBs remind me of cockroaches with slanted eyes.

  17. MonchoYT


    9 uur geleden

    This guy forgot that the pandemic is still ongoing and decides to post about how companies are losing their edge lol

  18. James 1:19

    James 1:19

    10 uur geleden

    I don't understand why we still subsidize ex autos. A minimum of $7500 on every new ev sold comes from the Federal taxpayers. This must stop now.

  19. Peter Bishop

    Peter Bishop

    11 uur geleden

    Teslas are good and the best of the electric cars on the market. Electric vehicles still have too limited range and take too long to charge. The Tesla is the best of them yes, but try loading one up with people and luggage and see how far it will go on one charge. The future is not in conventional battery cars, it's in the Hydrogen-cell powered cars. Quick and easy, no pollution (apart from manufacture) and an infinite supply of of Hydrogen. Love and peace.

  20. joblo1978


    11 uur geleden

    Would have never known if CNBC didn’t tell me... :/

  21. Peter Bishop

    Peter Bishop

    11 uur geleden

    The quality of Mercedes went down in the 1990's when they were owned by the Americans (Chrysler). However, I agree, Mercedes should not be making cars any smaller than the C-class, although the A45 is a bit of a beast, but built for midgets. Love and peace.

  22. 87 Seconds Education

    87 Seconds Education

    12 uur geleden

    bad low quality video

  23. Siphosihle Langa

    Siphosihle Langa

    13 uur geleden


  24. Shane W

    Shane W

    13 uur geleden

    Get a Genesis

  25. souvik das

    souvik das

    14 uur geleden

    Unreliability is the issue..

  26. Aaron Lowe

    Aaron Lowe

    18 uur geleden

    I gotta say, the kids care more about Tesla than Mercedes these days.

  27. Manuel Staxx

    Manuel Staxx

    18 uur geleden

    Rubbish clickbait. How CNBC is losing relevance would be more apt

  28. DonHrvato


    18 uur geleden

    Clickbait title, shame on you CNBC, fake title misleading

  29. george ibrahim

    george ibrahim

    19 uur geleden

    “Why CNCB is losing its image”

  30. george ibrahim

    george ibrahim

    19 uur geleden

    Misleading title they did not lose anything disliked

  31. Mei Lin

    Mei Lin

    19 uur geleden

    why tell to the world...😣they still make money....😟

  32. olga marozas

    olga marozas

    19 uur geleden

    How MSNBC IS LOOSING its prestige image... , people ...stop worshipping those fake news mainstream evil ..., no CNBC no CNN, NO ABC , NO WASHINGTON POST , NO NEW YOURK TIMES, NO APPLE NEWS, NO GOOGLE NEWS, no yahoo news...,and other

  33. Ernest Trejo

    Ernest Trejo

    19 uur geleden

    Because they make cars everyone can afford nowadays? Bringing the value of Mercedes down with it

  34. Clement Siby

    Clement Siby

    20 uur geleden

    Click bait Title

  35. Betelgeuse


    20 uur geleden

    If you want quality, aka reliability, buy Japanese (save for Nissan in the last decade), end of story.

  36. windowsdown


    21 uur geleden

    Horrendous title

  37. Hok Him Yeung

    Hok Him Yeung

    22 uur geleden

    I got the new C43 facelift ,it’s real good , still comfort and fast ! 😉💪🇭🇰

  38. Cheeto Puffs

    Cheeto Puffs

    22 uur geleden

    Well it's not no CADILLAC Or Chrysler that's for sure

  39. Live Free

    Live Free

    23 uur geleden

    Ironic. This last election was the first time Mercedes did not donate to the Democratic National Commitee Campiagns

  40. bukan urusan saya

    bukan urusan saya

    23 uur geleden

    Poor design. All raound models too much smiliar

  41. Uncle Ben

    Uncle Ben

    23 uur geleden

    BMW TOO!!

  42. Turbo Sure

    Turbo Sure

    Dag geleden

    I own a 1973 450 SLC, built when Mercedes were still considered the standard for automobiles. In 73 it cost almost as much as 2 Cadillacs but it wasn’t available with a power seat, adjustable steering wheel, not even 1 cup holder, and you couldn’t even get carpet in the trunk. The average Cadillac or quite a few other brands had more features than an SLC. Mercedes didn’t care much about what they considered unnecessary features. The engineering, materials and build quality sold the vehicle. You want buttons?, go buy something else. Now a new Benz has so many gizmos and dodads that most owners have no idea how many different things their vehicle can do. And all that technology comes with a price, to purchase and to own one of these technological terrors is not cheap. Used high end vehicles are very affordable on the secondary market because potential buyers are scared to death the thing will break and they’ll have to sell a kidney to get it repaired. I wonder what the engineers that designed that SLC would think about today’s top of the line models? Try explaining to a guy that thought a cup holder was a frill how you need a car that can park itself. I’d like to listen in on that conversation.

  43. k s

    k s

    Dag geleden

    They lost it years ago. Years ago, it was so simple.

  44. KLasH


    Dag geleden

    Best & worst of vehicles. SEL best. The GL350 (gone thankfully) easily the worst SUV for any ones $.

  45. Al Mahmud

    Al Mahmud

    Dag geleden

    No other car brands have more understanding of EVs than Mercedes, after all, its a f1 champion

  46. User


    Dag geleden

    Lets talk about hie new car - full electric LOL

  47. I. S

    I. S

    Dag geleden

    MB has lost its prestige image towards the end of the nineties. First of all, that merger with Chrysler never should have happened. The W140 was one of the best MB, at least it had an immense impact whenever you would see that car. The S class that followed what a technical nightmare and poor quality. Same with the E-class. (Oval head lights). And then MB started coming up with these smaller cars (A class, B class) to tap in mainstream market with the result that mainstream people could drive MB. Nowadays when I look at MB, it really means nothing anymore. I prefer a Lexus.

  48. T LEE

    T LEE

    Dag geleden

    Made in China now. And China got 51% ownership. Even they announced MB will produce next gen. Engine with China. Bye MB.

  49. Aaron Banks

    Aaron Banks

    Dag geleden

    electric cars...god I hate them!

  50. mike


    Dag geleden

    There leasing them to poor people

  51. Moe Szyslak

    Moe Szyslak

    Dag geleden

    Wait for the new EQS and repeat the statement.

  52. Ethan Zager

    Ethan Zager

    Dag geleden

    Nice clickbait cnbc, maybe title it “Mercedes at risk of losing strategic advantage with ev sales”

  53. Ethan Zager

    Ethan Zager

    Dag geleden

    Extremely misleading title

  54. Jhon Smith

    Jhon Smith

    Dag geleden

    I stopped watching after 5mins because they wouldn't get to the point.

  55. Juan Santos

    Juan Santos

    Dag geleden

    How? Because have a cheap finish material and now everyone can get one even if pre owner

  56. ktu1u


    Dag geleden

    I thought the video was going to be about how most Mercedes owners in America are people with welfare.

  57. Оптимальный Английский

    Оптимальный Английский

    Dag geleden

    I'm running a Camry, a Japanese car. But once I get enough money I will buy Mercedes Benz E class 😎

  58. Paulie Blog

    Paulie Blog

    Dag geleden

    Lots of toys but no quality, durability or reliability anymore. Lots of plastic parts inside the engine. The public have no pride anymore. It’s not Mercedes fault, they just react to the market. Lexus will give you Mercedes quality

  59. Hugh O'Brien

    Hugh O'Brien

    Dag geleden

    It not next ....

  60. Food, Fishing,Travel by Jeevan Abraham

    Food, Fishing,Travel by Jeevan Abraham

    Dag geleden

    Change the title.. I have 2 benz.. It has been like a family .. Its an other auto giants match.

  61. misha17422


    Dag geleden

    Like bmw and other modern German cars, this is the ultimate money pit. Run away, unless you have nothing to spend money on.

  62. Yellow Ferrari

    Yellow Ferrari

    Dag geleden

    I can make badass videography. I could make some good advertizment "If i knew how." I didnt go to college for that but I can help luxery car makers imporve their image. I feel like its probably one of my talents its just the learning curve etc.

  63. Z E N I T Y

    Z E N I T Y

    Dag geleden

    CNBC, woke rubbish

  64. phil reynolds

    phil reynolds

    Dag geleden

    what a BS article tesla is garbage compared to any German luxury car !

  65. Mon Nguyen

    Mon Nguyen

    Dag geleden

    When Mercedes start making cla and other cheap class, they lost a lot of prestige

  66. Lokesh vigil

    Lokesh vigil

    Dag geleden

    It was never a prestigious ownership experience.

  67. Dicky Strike

    Dicky Strike

    Dag geleden

    9:18 you do not have the GL (ultimate Gelentwagen) in the US? That's similiar to Cybertruck or Humvee with luxury salon.

  68. sokin jon

    sokin jon

    Dag geleden

    Ahh yes the “i don’t know what I’m talking about but I’m going to say it anyway” opinion column video.

  69. Dexter Speights

    Dexter Speights

    Dag geleden

    CNBC IS WRONG AGAIN - Soon as a guy makes MONEY. The 1st thing he want to buy is a BENZ - HANDS DOWN!

  70. Snoopy4156


    Dag geleden

    Why is everybody hoping on the electric bandwagon it’s not the way. Me wanting to upgrade my c63s next year till I heard it’s coming with a v4/electric NO THANK YOU why not build both instead of pleasing one side of the spectrum.

  71. Nick Kalogiannis

    Nick Kalogiannis

    Dag geleden

    Best knows no alternative... Mercedes Benz

    • sokin jon

      sokin jon

      Dag geleden

      difference between reputation and reality.



    Dag geleden

    it should be how cnbc is loosing its image by posting such useless and false statement about merc

  73. Yaroslav Sabinin

    Yaroslav Sabinin

    Dag geleden

    It is an absolute nonsense that Daimler makes quality cars. As they age, they become endless money pits. Dealers charge way too high hour prices. Parts wear out much faster than by other competitors. They only look nice, and that's it. Fancy cars with fancy but raw technology that live only due to hype. Just like tesla does

  74. A Man

    A Man

    Dag geleden

    Very poor content



    Dag geleden

    Too many computers and no one can work on them. At least at an affordable rate.

  76. Karl Herman

    Karl Herman

    Dag geleden

    Karl Benz

  77. warset


    Dag geleden

    MB - best or nothing

  78. Big Bird

    Big Bird

    Dag geleden

    I thought Merc was masstige car just like Audi, BMW, and Lexus

  79. jacob odoyo

    jacob odoyo

    Dag geleden

    We will still buy benz. Doesn't matter what you say or think

  80. Chomar


    Dag geleden

    A ten year old lexus with 100k miles is more reliable an will most likely out last a New Mercedes-Benz.

  81. Little Owl Family Products

    Little Owl Family Products

    Dag geleden

    I like Mercedes but my past after-sales experience gave me continuous nightmares and fear.



    Dag geleden

    Speaking from experience,the problem with Mercedes isn't image. It's when they hit you with that $2500 brake job on your E Class.Unless you're buying an S Class or a Maybach,Genesis is kicking their butts.

  83. Eduardo Gonzalez

    Eduardo Gonzalez

    Dag geleden

    Hahahahhha this is one of the dumbest videos I have seen in a while

  84. Brandon M.

    Brandon M.

    Dag geleden

    All these car videos talk about is Tesla, Tesla, Tesla.

  85. U N

    U N

    Dag geleden

    This is a Tesla advertisement

  86. Joe User

    Joe User

    Dag geleden

    "The brand to aspire to" yet it is the #1 maker of European Taxis and they also make trucks like delivery and semi trucks(Freightliner, Mack,more?), and sub compacts, and even pickup trucks - just like GM. They advertise as if they only sell expensive sedans. When it comes to quality, benz ranks in the bottom 1/3 year after year. Goes to show the difference between reputation and reality.

  87. DG Studios

    DG Studios

    Dag geleden

    Welcome to the luxury recession

  88. Peanut Man

    Peanut Man

    Dag geleden

    Cars you see broke down on th side of the roads are mercedes and BMW, mercedes just have good marketing and designs, but the car is covered in cheap parks that will eventually break.... haven't you noticed you see hondas, toyota and ford's on the road.....stay away from mercedes it's a money pit....

  89. Julio Bahamundi

    Julio Bahamundi

    2 dagen geleden

    Mercedes Benz se tiene que reinventar si quiere seguir siendo relevante. No se puede vivir de glorias pasadas. A mí los BMW no me gustan, son todos idénticos y eso me parece aburrido. Los Audi parecen más coreanos en esteroides.

  90. MrDre6000


    2 dagen geleden

    Mercedes needs to bring back manual transmission cars

  91. Naqui Rodriguez

    Naqui Rodriguez

    2 dagen geleden

    My 1981 300 diesel is still tanking along daily. They do not make them like they used to.



    2 dagen geleden

    What’s the background music of this video? It’s sounds very good!

  93. Timothy Thompson

    Timothy Thompson

    2 dagen geleden

    Mercedes S class sedans cost 120k new. The depreciation on these vehicles is incredible. After 6 years the same car is worth 15k. Over a 100k loss in 6 years.

    • Kristiāns Ozoliņš

      Kristiāns Ozoliņš

      Dag geleden

      that’s true of every luxury car.

  94. Maserati Nation

    Maserati Nation

    2 dagen geleden

    What a misleading title. Fake news like the rest of the crap you put out.

  95. Ja Crispy

    Ja Crispy

    2 dagen geleden

    CNBC: Mercedes-Benz Is Losing Its Prestige Image Mercedes: Hold my EQS

  96. RTL


    2 dagen geleden

    When the German luxury brands bring out their electric models they will be expensive, so the market for early adopters is limited. They don't need to be out early like Tesla because Mercedes, BMW and Audi have a reputation and a large market share.

  97. Gabriel QueTe importante

    Gabriel QueTe importante

    2 dagen geleden

    Toyota or Lexus sorry it sucks to much maintenance n expensive

  98. RVNDML


    2 dagen geleden

    why does he YELL every time he says MERCEDES..

  99. NichtUndWiederNicht


    2 dagen geleden

    Take a look at the new EQS and say that again. Will feel like a lie

  100. Rob Stark

    Rob Stark

    2 dagen geleden

    its not only ev cars its the fact that they are un reliable and expensive to fix

    • Kristiāns Ozoliņš

      Kristiāns Ozoliņš

      Dag geleden

      @Rob Stark aside from the LC500 all other Lexus models are boring and outdated and nowere near as good as the german rivals

    • Rob Stark

      Rob Stark

      Dag geleden

      @Kristiāns Ozoliņš Lexus will dominate in the years to come

    • Kristiāns Ozoliņš

      Kristiāns Ozoliņš

      Dag geleden

      reliability doesn’t matter on new luxury cars because most people lease luxury cars anyway.