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Food Theory: Froot Loops and Apple Jacks Are SECRETLY The Same!

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Breakfast cereal is a staple of many childhoods. Trying to get your parents to buy you the cool cereal with the fun and colorful box? Been there, done that! Now that Food Theory exists, I can go back and try to answer some of the questions that have haunted me since childhood. Questions like, what the heck do Apple Jacks actually taste like? They never say they taste just like apples despite it being in the name! So what flavor are they and WHY do they taste awfully close to their competition - Froot Loops? Get your cereal bowls ready, Theorists!
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Writers: Matthew Patrick and Luke Barats
Editors: Danial "BanditRants" Keristoufi and Koen Verhagen
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#AppleJacks #FrootLoops #Cereal #Breafast #CerealCommercial #FruitLoops #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory


  1. Super333 Williams

    Super333 Williams

    22 minuten geleden

    Well this is just a scam how to

  2. BeatMaker5


    2 uur geleden

    0:41 Me When I See Homeless Kids and dont know theor homeless:

  3. Emmabelle Glendenning

    Emmabelle Glendenning

    3 uur geleden

    What does water taste like? We know it doesn’t have a taste, but if you give someone water, they know what it is because it taste like water

  4. HY757 Y

    HY757 Y

    4 uur geleden

    Matt pat has run out of ideas

  5. Isabel Goldschmidt

    Isabel Goldschmidt

    4 uur geleden

    I just love your little clips before the intro song and then the amazing video

  6. frequent jumpy

    frequent jumpy

    5 uur geleden

    Hey MattPat, just an idea for a food theory. Why does Diet Coke taste different from a can vs a bottle? Is it placebo?

  7. crystalpie


    6 uur geleden

    "Here in the US, we have blue colored loops as well" *...we what?*

  8. Dylan Tennant

    Dylan Tennant

    8 uur geleden

    Raisen Bran is just Total with raisens. Fight me.

  9. Z0rran


    8 uur geleden

    Me who knew all the fruit loops colors were the same flavor

  10. Sam Brown

    Sam Brown

    8 uur geleden

    So, the perceived flavor difference is actually just a trick of the mind. We're accustomed to colors tasting a certain way as we've been inundated as such. My mom is a university professor of chemistry. She hosts events and goes to elementary and middle schools to do demonstrations to get kids involved in STEM. One demonstration she does is with two drinks. Lemonade and fruit punch. In two clear cups, you have a yellow drink and a red drink. We're told they're lemonade and fruit punch. 5 audience members come up to taste one of each and tell us what flavor they are. 5 out of 5 will say the yellow drink is lemonade and the red drink is fruit punch. Next, another 5 audience members will come up and be blindfolded this time. This time, 5 out of 5 members will name the the yellow drink as fruit punch and the red drink as lemonade. This, in fact, is what they truly are. Their colors are just changed. Our minds are always playing tricks on us. It's kind of like how when you're at the restaurant and order a coke. When you taste it you don't know what you're tasting until you take a second or third taste until you realize it's actually a root beer. Your brain expects coke so you at first taste coke. But, root beer is so vastly different, you taste a mix of coke and root beer. So, froot flavored loops that you see will all taste differently. Blindfolded though? Well, I think you found out lol.

  11. Rakha byantara

    Rakha byantara

    9 uur geleden

    That intro tho

  12. Pynk Guppie

    Pynk Guppie

    10 uur geleden

    Color in foods actually has an effect on what flavor your tasting so if you beleive that a red froot loop is cherry youre always going to beleive its cherry same with green and lime so when you taste cherry in a red froot loop youre associating red with froot loops with the red color and flavor of cherry

    • Pynk Guppie

      Pynk Guppie

      10 uur geleden

      This also applies with smell as well

  13. koolkat1204


    11 uur geleden

    Am I the only one who always could tell that froot loops were all the same? I thought it was obvious :/

  14. Re Preach

    Re Preach

    11 uur geleden

    you forgot a pallet cleanser on the apple jacks vs fruit loops I would suspect the apple jacks left a confusing aftertaste

  15. TheDangerNoodle


    12 uur geleden

    Steph looks like a teacher except a cool one??

  16. Jenna


    12 uur geleden

    I never thought that froot loops had multiple flavors, they clearly tasted all the same

  17. Kyren Lee

    Kyren Lee

    13 uur geleden

    This video could benefit from some tighter editing. There's a long portion when they switch to facegam where Matpat just repeats himself on everything from the first half of the video

  18. Big M

    Big M

    14 uur geleden


  19. Mst Kulsum

    Mst Kulsum

    15 uur geleden

    frootloops all taste the same

  20. Spaghetti guy

    Spaghetti guy

    16 uur geleden

    No food moves taste more like trix

  21. Audrey OToole

    Audrey OToole

    16 uur geleden

    We just watched as he ruined his childhood...Well His bad

  22. Collin


    16 uur geleden

    i knew that

  23. Lukeiscool500 TTV

    Lukeiscool500 TTV

    16 uur geleden

    I have a feeling for froot loops that u see the color and your brain realizes it and then will take one flavor that is based on the color and flavor matching the color so u get difrent tast

  24. Rocket River

    Rocket River

    16 uur geleden

    I knew that froot loops taste identical. When you said their different flavors, I almost had a world-changing point of view.

  25. Marcus Dewhurst

    Marcus Dewhurst

    17 uur geleden

    Fourth chanel theory theory Matt is an alien android meant to brainwash all of humanity

  26. Fluff


    19 uur geleden

    i feel like someones gonna make cursed stuff with the blindfold feeding

  27. Masea The Lord

    Masea The Lord

    19 uur geleden

    Never underestimate the power of association.

  28. iok59


    21 uur geleden

    Anyone ever notice the fruit loops color line up matches the infinity stones too. Just a thought is all, figured it'd be interesting.

  29. Alexander Berry

    Alexander Berry

    23 uur geleden

    You guys are super cute 👩‍❤️‍💋‍👨

  30. Arstotzkan Plague Doctor

    Arstotzkan Plague Doctor

    Dag geleden

    When you know something before MatPat ¬¬

  31. Rayan Hashmi

    Rayan Hashmi

    Dag geleden

    Bruh I’m color blind

  32. Rayan Hashmi

    Rayan Hashmi

    Dag geleden

    For like 13 years I thought froot loops were frooty loops

  33. Vanilla YT

    Vanilla YT

    Dag geleden

    HEY MATPAT! So I have an idea for your fourth channel (to complete the little circle thing in all of your channel logos, food theory being the third one). It could be Life Theory, involving things in the real world. Things like “why do people enjoy __ so much?” You could get I to more science and math stuff, because both science and math are part of real life. Personally, if you did make this, I would love for you to explain why schools teach us stuff we might not even need in the real world. I think that’s a question we all want the answer to. Well, I doubt you’ll actually be reading this comment, but I’m gonna do my best to get it in your sight.

  34. 8 bit sans

    8 bit sans

    Dag geleden

    i always believed they were the same i am ... surprised that no one else did you guys are sad. i know there is something called the placebo effect. but.. WOW

  35. SolarKid123


    Dag geleden

    7:30 I smell a potential theory

  36. Joshua McKim

    Joshua McKim

    Dag geleden

    But front loops taste better

  37. Zack Pumpkinhead

    Zack Pumpkinhead

    Dag geleden

    0:42 that's some Inception-level eating place forgetting.

  38. chuck e cheese

    chuck e cheese

    Dag geleden

    What woah

  39. The Video Vlogger YT

    The Video Vlogger YT

    Dag geleden

    I was this FAKE mandela effect where Froot Loops was really spelt like Fruit Loops, but I was earting my cereal when looking at the box that says FROOT LOOPS

  40. TeusInk


    Dag geleden

    I am from Brasil. And it was so funny/cute hear MatPat saying "Sucrilhos"

  41. {•Crescent Fox•}

    {•Crescent Fox•}

    Dag geleden

    *Ha, I Already Knew They Were the Same*

  42. ricky chen

    ricky chen

    Dag geleden

    sounds like the beginning to a bad joke - "Three 90s kids eating cereal walk into a heavily graffitied alleyway..."

  43. Henry Daly

    Henry Daly

    Dag geleden

    Rice bubbles and coco pops for 1

  44. Kevin R.

    Kevin R.

    Dag geleden

    Kix, Trix, and Cocoa Puffs are all basically the same thing as well, though not quite to the same extent. Edit: The same thing as each other, not the same thing as Froot Loops and Apple Jacks.

  45. Blue Deity

    Blue Deity

    Dag geleden

    I know you guys won’t believe me...but yellow froot loops are actually NOT banana flavored

    • Phantom Draws

      Phantom Draws

      Dag geleden


  46. Charlie Smith

    Charlie Smith

    Dag geleden

    Ok so I can give Science behide the fruit loops. So the color of the loops TRICK the brain into think it taste of that color. So if you don’t see it they all taste the same.

  47. Landon Lagg

    Landon Lagg

    Dag geleden

    mean I thought this a couple years ago since I was at a hotel and my brother put fruit loops in my Apple Jacks and they tasted the same

  48. Mashinmello


    Dag geleden

    10:16 Mat is your finger ok?

  49. Alyssa DeGruy

    Alyssa DeGruy

    Dag geleden

    The color is tricking your brain.

  50. Anthony Spontella

    Anthony Spontella

    Dag geleden

    Why has nobody commented on the guy who gets runover buy a bus when he lifts up a sewer drain and we hear the loud, audible, crack

  51. thematthatter 14

    thematthatter 14

    Dag geleden

    I'd love to see a theory on what is the most produced icecream flavor.

  52. Reina Yanadori

    Reina Yanadori

    Dag geleden

    when I was a little tiny kid I disliked froot loops and only eat apple jack =_= edit: my mother says I disliked froot loops because it all tasted the same and apple jack was more Delicious.

  53. lara jordan

    lara jordan

    Dag geleden

    and THIS is quality content

  54. deadlocked


    Dag geleden

    *laughs in lucky charms*

  55. colebalt


    Dag geleden

    Is it me or does Matt’s wife look like the daughter from get out

  56. Bjarke Eldrup

    Bjarke Eldrup

    Dag geleden

    mmm cardboard

  57. Teresa Basinger

    Teresa Basinger

    Dag geleden

    Apple Jacks has apple juice, dried apples, and cinnamon. Hence, they taste like apple and cinnamon. I've always loved them for years.

  58. TheEdiMortal YT

    TheEdiMortal YT

    Dag geleden

    My theory is that everyone of them has the same ingredients, but depending on the color, the flavour is more powerfull

  59. TheEdiMortal YT

    TheEdiMortal YT

    Dag geleden

    Ar 8:49 im the only one who is seeing SCP-729-J?

  60. devin hopkins

    devin hopkins

    Dag geleden

    Matpat: CITRUS.

  61. Alumlovescake


    Dag geleden

    Why am I a British person who lives in a place where fruit loops and apple jacks don't exist still watched this video

  62. Colin Boice

    Colin Boice

    Dag geleden

    They taste completely different

  63. MixedBagMixes Music

    MixedBagMixes Music

    Dag geleden

    Unpopular opinion: Bran flakes are good.

  64. Sergeant Snicker

    Sergeant Snicker

    Dag geleden

    thought everybody knew this huh also what about cheerios?

  65. KingDinner Write

    KingDinner Write

    Dag geleden

    These intros are getting better

  66. Issa_Toasted


    2 dagen geleden

    This video makes me wanna eat Apple Jacks in a heavily graffitied alleyway with my two 90s friends

  67. Anne Pham

    Anne Pham

    2 dagen geleden

    I thought everyone knew that fruit loops are the same flavor Also I don’t like fruit loops or Apple Jacks.

  68. Lil Sock

    Lil Sock

    2 dagen geleden

    What’s with the background?? 9:18

  69. cube 0

    cube 0

    2 dagen geleden

    I remember once hearing about how colored syrups in shave ices are actually all the same flavor. They mentioned that because our minds think or expect a certain flavor, it causes us to think that we're tasting a specific flavor even though it's the same...... And if you were wondering, yeah, I did indeed hear this from Persona 5...

  70. Lupo Arsene

    Lupo Arsene

    2 dagen geleden

    Huh, for me the Froot loops always tasted the same, I also remember being disappointed that they didn't taste like any fruit when I was a kid.

  71. Lily and Val

    Lily and Val

    2 dagen geleden

    I hated fruit loops as a kid because they all tasted the same to me and I hated the taste of it so

  72. Squish Mastah

    Squish Mastah

    2 dagen geleden

    @ 18:29 That's a very friendly looking tongue. I approve.

  73. Frank Filippelli

    Frank Filippelli

    2 dagen geleden

    Wait!... They're NOT the Berenstein Bears?! 🤯

  74. Shelby Atencio

    Shelby Atencio

    2 dagen geleden

    7:10 How did I know this before MatPat??

  75. Brady Thurman

    Brady Thurman

    2 dagen geleden

    That into do be a bop tho

  76. darkdudironaji


    2 dagen geleden

    "The nice thing about having a channel to do this, we can do the tests ourself." Does MatPat think non-youtubers are too poor to afford cereal to do tests?

  77. Tea Broski

    Tea Broski

    2 dagen geleden

    Can you make vids on international foods or chains pls? I watched until the final loop meme but didn't know anything about that or count chacula for that matter :)

  78. lil Feddy

    lil Feddy

    2 dagen geleden

    Mat it’s not actually flavor it’s just mind games.

  79. nøngenerated


    2 dagen geleden

    So, he literally answered the question in 6 minutes and added an extra 14 just to clarify Froot Loops all are the same flavor. Haha nice!

  80. Ethan Orozco

    Ethan Orozco

    2 dagen geleden

    Apple Jacks taste like raspberries so maybe the raspberry

  81. Blue


    2 dagen geleden

    So glad I grew up along side cheerios... And not apple Jacks or Fr00t L00ps!

  82. subito zx

    subito zx

    2 dagen geleden

    Kix and Trix are secretly the same. Cocoa Puffs too. Once people realized this they brought back the fruit shapes. Can you do a video about how they ruined Trix? It used to be orgasmic. And that’s not like, oh you’re just grown up now, your taste palette is different. NOPE. They ruined it. They ruined 99% of cereals in fact. But Trix is by far the most egregious. Tastes like horse food.

  83. Niff Wasau

    Niff Wasau

    2 dagen geleden

    Firstly, Matthew and Stephanie are great together. Secondly, poor Mat just getting his childhood disproven. Also, Bernstein. E-I

  84. A-12


    2 dagen geleden

    mat is about to get a cease and desist from Kelloggs

  85. Appleby Kids

    Appleby Kids

    2 dagen geleden

    welcome to taste theroy

  86. Aura Tanishq

    Aura Tanishq

    2 dagen geleden

    10:13 matpat wearing a bandage his finger

  87. finley casey

    finley casey

    2 dagen geleden

    All fruit loops test the same that's a New theory for you

  88. Bylbo Production

    Bylbo Production

    2 dagen geleden

    Mat pat: it’s all citrus Kellogg’s: always has been

  89. purelitenite


    2 dagen geleden

    do a blind tastes test, but tell him the wrong color before he eats it

    • purelitenite


      2 dagen geleden

      or do a blind man's bluff type of thing... "this is yellow"... "true"

  90. theonlyvampirateable


    2 dagen geleden

    I've been saying this forever and I feel so validated right now

  91. BedBlock


    2 dagen geleden

    I did the same test with skittles and I am so upset 😥

  92. Aaron Morales

    Aaron Morales

    3 dagen geleden

    Wasn't the froot spelled like fruit

  93. UnderConstructionProduction


    3 dagen geleden

    It's funny, we had a parakeet once named Troy Bird. That bird loved my mom, especially when she was eating fruit loops. That dang bird would eat all the fruit loops except for the yellow ones.

  94. Brandon Wiser

    Brandon Wiser

    3 dagen geleden

    Mat I just realized zingers are twinkies with a little extra pazzaz!

  95. Asa Gillespie

    Asa Gillespie

    3 dagen geleden

    It's just a placebo

  96. Dead Honest Reviews

    Dead Honest Reviews

    3 dagen geleden


  97. Dead Honest Reviews

    Dead Honest Reviews

    3 dagen geleden

    You...Are... High

  98. TonydadogRoks


    3 dagen geleden

    Hold up, you didn’t know that?

  99. The Window Games

    The Window Games

    3 dagen geleden

    “Their the same shade of orange, their the same shade of green” *Me who is color blind*: Wait, so it’s not only yellow?

    • frequent jumpy

      frequent jumpy

      5 uur geleden

      "The box is a great color." MatPat 2020 quote of the year.

  100. Paul Habers

    Paul Habers

    3 dagen geleden

    please don't let him ruin the Haribo gummy bears too. please someone tell me those have different flavors