"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NLcameras titles have to be short and catchy!

No one should be allowed to trademark any word, spearmint, apple, windows, etc.

Did you really choke?

12:31 got an advert then

You make some good points. However, I still think Gucci Gang shouldn't get air time.

Its virtually impossible to find honest reviews on NLcameras, try finding a negetive review, they are as rare as hens teeth..shills dominate this space.

@7:10

you had me at chiId gambling

Product placements in TV shows is not classy. It's tacky and everyone notices.

Mmmm, So why don't BBC state every news cast that they take money from the Government, to get your perception in line with government Agenda? Strange eh!

Tom Scott is one of the few NLcamerasrs that can keep my attention for a 30+ minute video. I typically hate long videos, but his are always really interesting.

Too many regulations.. nonsense

This guy looks like julian assange, im out.

"Is this an advert?" *Godaddy ad proceeds to play* Perfect timing.

I have a sudden urge to bulk buy red t-shirts.

It's ya boy. Raid Shadow Legends!

31:32 'With thanks to Evan Edinger' I thought I recognised that bedroom!

Don't speak with smoke in your lungs Tom!

We just liked GME

Why do so many people seem hellbent on making our music and movies and other content, and the world in general, so mind-numbing? Is the extra cash really worth it? Is this the world you want to create for others as well as yourselves?

12:31 "Is this an advert?" *Download Audible for free with your 30 day free trial* Wow!

This comment is not sponsored.

I love the bit about the ring doorbell.

Me: NLcameras: Wanna watch a 30 minute video about a topic that’s never even crossed your mind? Me: DO I?!

I’m eaatimg pringles while watching this video

Online advertising is so ingrained in our culture. Soon, parents will be naming kids "like" and "subscribe".

Well guess I'm not taking my kids to "Walt Disney World" now...... "Kids, say thanks to Mr. Scott", " THANKS MR. SCOTT!" sorry the temptation got me, not the cologne! Or was it? haha ads!

Wow.

11:45

what if im selling my bath water?

Advertising for something good is fine. It’s fine dude.

Wooh how did you make the subtitles blue at 7:34

dude who cares just dont buy anything

What about doctors and Big Pharma?

Does that include a plot that presents a distorted view of reality to promote a political view? Showing fictional events in ways that make the rare events seem common or the extreme groups seem pervasive? Who would make that decision? Also, is rural England as portrayed by Midsomer really the murder capital of the world?

Intentional or not, that ad playing at "is this an advert" is *chef kiss*.

Shouldn't we also require that, just as financial contributors have to declare any interest in any companies whose stocks they recommend (long or short), political contributors and "journalists" have to declare any financial or electoral interests in any candidate or party they support? Just for consistency.... Same idea.

Is it a paid placement when news lies to foment war?

Materially, a film or television studio has a lot more clout for negotiating with a state compared to individuals making online content.

It’s time to play, is this an advert? *real ad plays*

seems like fair play, the 'big guys' in entertainment need more regulating, a lot of people view them as being more "legit" so therefore their influence is a lot greater than a random NLcameras or Instagram influencer. Movies should have some time at the start dedicated to showing all the sponsorship/product deals they got for that movie should

11:46

You're right everyone should have to do it, or no one. I'm leaning on the side of everyone.

Tom Scott is a national treasure. Not my nation's national treasure, but a national treasure nonetheless. Appreciate him, Britain.

what beach was this recorded at? looks peaceful

The advert rules kind of blur the line on what a lie or deception really is. Or false pretenses. Lying, when made illegal, in the US comes with steep penalties. Many states don't have laws about lying to police, but the Feds can throw you in prison for several years for lying to them even though you're under no obligation at all to even talk to them. I'd be more comfortable with lies being punishable if they were misdemeanors. But then again some lies are the vehicles for theft, paperwork fraud, falsehoods to make a sale knowing the customer is basing their decision on the lie, otherwise known as separating a person from their money.

Hmmm. I get your point, but this would only be necessary if the world were mainly comprised of impulsive, superficial clueless dunces.... Which I would argue... may not be too far from the truth so i guess I forgot what I was trying to say now bye.

I think r.e. The Disneyland thing, they perhaps got away with it by wording Disneyland less as a product but rather as a collaboration between two production companies. When Rick and Morty were in the opening sequence of the simpsons, you wouldn’t say that’s product placement. (I do think it’s very muddled and a bit morally bankrupt to shove adverts in faces that much)

Whilst it doesn't count as an advert, calling a box mod a "vape pen" could be breaking rules on obscenity.

When Tom said: "Is this an advert?" at 12:31 , I got an ad on the video 😂

Tom - your presentation has got me thinking, which I suspect was your goal. Your points are well taken, and well supported. While I too would prefer a set of universal media constraints - not necessarily *just* for product placements and concealed ads, I wonder whether the time and effort involved would be considered well invested. The technologies of media are changed so quickly, that "rules" set up today, simply may not apply at a future time when said technologies have evolved to effectively conceal such advertising. At 70 now, I've lived through enough revolutions, both social and technological, to know that they will continue to happen, often when we least expect or understand what's actually happening. When I was in school, we were taught to use slide rules for physics and math classes. At the time, handheld calculators were just showing up in the market - bulky battery operated affairs that varied greatly, depending on the brand and the cost. However, we were not permitted to use them in those classes! It violated school policies, as well as the teachers' preferences. Today in similar educational systems, each student is expected to have a high end cell phone, capable of doing tasks undreamed back in those days! What sort of technical achievements might the next generation (or two) be expected to have, and what sort of new tasks will be part of their daily lives? Rather than just advertising on TV, or on a NLcameras video, I'd expect to see non-stop feeds of advertising directed at whatever the next cell phones are, and that those same ads will be seamlessly incorporated into most (or all) of the functions of said devices. Because such ad-streams are not broadcast over traditional TV channels, will they be subject to the same sorts of considerations? Probably not - so will one of the all-too-soon-to-arrive-future careers be in generating or possibly regulating that sort of streaming advertising directed at everyone's individual personal media device? I hope that you continue to consider all the possibilities, as well as the potential ramifications of the various forms of advertising that are surely coming down the pike!

Well you can't spell advertisements without semen between tits.

In many countries there must be inserts like "this video contains product placement", but, well, it's at the end and not at the beginning and not during the video. And sometimes it reads something like this: "the moderator wears clothing from ...", which is a way of sponsoring and declaring the sponsoring in one message. Well, that's not optimal. And in big cinema movies there is product placement all over the place, for example the cars and laptops in Bond movies - and they mention it at the end, I'm sure, but who reads these tons of texts at the end of big movies, well I might do to see if I catch something interesting. It's really shocking how many people have been working for one movie.

Brilliant mate! Simply brilliant! Well I think I found out how to deal with Google Talk to text. If I use a slightly British accent it seems to understand me better.

If it bothers you go find a real job

welcome to america . the land of the double standards . word trickery . the american dream is just that .. a dream , unattainable . where our countrys' biggest companies are advertising firms (google/youtube). UK having strict rules is a good thing. it doesnt allow companies to be as deceptive. over here in the states , they allow pharmaceutical companies to advertise their designer drugs even though taking them may result in growing extra limbs and even death. yes we have freedom of speech .... unless other people can hear you. just keep in mind that america is full of sh!t. just open your eyes and you can see right through our BS

The bed is a green screen because there is a green outline on Tom

Ok, so people can’t lie to manipulate the stock market, but can they tell the truth to manipulate the stock market?

i loved how you covered up the costa milkshake logo lmao

Loud af jesus.

I want 'The Ring' doorbell sooo much!

great video

"Better get the Serious Toothpaste!"

Who cares about ad timing, Tom just took the fattest cotton rip I've ever seen

It’s time to play: Is This an Advert? ad plays

South Park was right. The ads are taking over.

UK has to have a "P" in the top corner to state product placement. Coronation Street does this, especially after they rebuilt the Street set and suddenly, Corrie has a Costa and a Co-op. 🤣🤣🤣

That little effort of American and British narration of the laws was smooth. It's the little tings!

Brilliant this. 👍🏻

I didn't get the ad everyone is talking about..

"America - The land of the free" should be in quotations

>Spending money shouldn't be considered speech. Absolutely untrue. When you donate to a political candidate, you are put onto a donor list. Could you imagine what would happen if spending money wasn't considered speech? People could aggregate a list of people who donated to a certain candidate and charge them or otherwise abuse them with government power. All so Disney doesn't get Tom Brady to say he's going to Disney World after his Super Bowl win?

The BBC are very good at advertising/promoting non fully tested, trial vaccines.

"Is this an advert?" NLcameras - "i'm gonna play an advert here!"

The BBC had a monospony on it not a monopoly. It is a suddtle difference and a word that is now mostly forgotten. But still a cool word.

Right after "you have right to know when you are advertised" at 28:55 it showed "beginning of commercial 5.. 4.. 3.. 2.. 1.."

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i love how this all started with Tmartn and Syndicate when they didnt disclose that they owned the CS GO lotto site. Everyone went insane and since then people had to disclose it properly

Great intro

It's all about control. If you build your own ham radio, and start broadcasting; you can say whatever you like. The only way to stop you, is for someone to come break down your door. So the government won't usually bother you unless there is a really good reason. It's one of the benefits of having a well armed population that likes throwing tea into the harbors. :)

I've seen this arguement before, years ago. And from that I know why, at least here in America, TV and Movies don't have to do the same thing online media personal does. The answer, of course, is money. If Shows and Movies had to disclaim, up front, they were advertising. Then many people wouldn't watch those movies and shows anymore. So both A, the show/movie wouldn't make any money from Viewers. But also B, the companies who paid for the Advert wouldn't make any money or influence either and have ended up wasting money, and gained nothing. Those companies giving adverts, don't want that. They want to make money, they want their products known. And they used their money to make sure the FCC and other Government Entities don't ever make Laws restricting them.

Your stood in front of white cliffs. Is this a half hour long advert to promote the late Dame Vera Lynn’s greatest hits cd?

If lies didn't exist, neither would this video. To be clearer, all product placement would be genuinely what the person loves, paid or not.

P Law: That's all you need!

@16:00 i dont think thats the rationale. I think its actually a different issue altogether when it comes to the online spaces like NLcameras. Its because a contributor who uploads and also has some kind of advert content in what they upload are actually in a small way becoming a sub-platform to the platform, in this case NLcameras. This sets up a direct competition relationship at a certain level. I think this is the reason why these are treated differently. the other entertainment outlets dont take the shape of an advertising company in the way Google/alphabet, or any of these companies that sell your info to advertisers do. not making a case that its right, just pointing out something.

11:53 is that... a mech mod???

Totally agree with everything in this. I have to be more upfront about advertising to my 2k NLcameras followers than giant multibillion dollar corporations. That seems strange to me.

28:06 - Ohhhh, after 28 mins I get why this was filmed somewhere in the SOUTH-EAST of England... Trollery aside, one of your best videos Tom... Keep it up!

11:48 Tom dies

Seriously, I'm not from the UK, can you tell me which one is Ant ans which one is Dec?

Is this Tom from myspace?

Everyone else does... This is stupid. The Phrase " AND NOW A WORD FROM OUR SPONSORS " Is synonymous with television! To imply that PAID AD SLOTS, are not a commonly understood thing is the height of ignorance.

"My usual apple ear buds"?

Here in Australia, we have a government broadcaster similar to the BBC called the ABC. We have had many competing commercial broadcasters for quite some time but the ABC has a similar history regarding advertising. I have always wondered whether it is advertising for a radio station to play music, that a listener may choose to purchase.

South Korea has been very strict about this, look it up Tom. It's really interesting.

I love your mock ads! They're dry comedy gold to my tired brain

Lovely, but we all know the big companies have too much control to ever let anything like this happen.

Seeing tom vape was something I do not want to see ever again.

12:28 "It's time to play: IS THIS AN ADVERT?!" * *cue actual ad* * lmfao well played, NLcameras.

I don't think it makes a difference for a viewer whether the product in a video is paid promotion or honest positive (unpaid) endorsement of an influencer. That makes things even more complicated. What about paid review which results in negative opinion? Same goes for product placement- what if people simply like cliffs behind you at the end of the video and will want to travel there? How is it different for a vierwer if a local tourism agency paid you for filming there to promote the area?